KTM continues to impress and astonish. KTM North America announced plans to build an all-new headquarters in Murrieta, California, a project that will cost $ 50 million. Stefan Pierer traveled to the USA for the groundbreaking ceremony, where he gave a rather passionate speech that was supposed to please MX vice Reader. Every manufacturer’s commitment to racing is often questioned, especially after Suzuki left, but Pierer emphasized that racing is the reason KTM North America can make such an investment.
More on this in the official statement from KTM, which you can read below. Company headquarters, areas for technical development and storage areas will be created in the new headquarters. The building will house the incredible racing departments of KTM, Husqvarna and GASGAS. It will be pretty interesting to see the building once it’s up and running. Murrieta is just minutes from Temecula, where their test tracks and current buildings are located.
Words: press release | Mission statement: Ray Archer
MURRIETA, California – KTM North America, Inc., a leading manufacturer of high-performance road and off-road motorcycles, celebrated the progress of its brand new $ 50 million project for the North American corporate headquarters with an exclusive event on Wednesday at the new construction site in Murrieta.
With local and regional dignitaries on site as well as representatives of the press and global racing athletes from KTM, Husqvarna Motorcycles and GASGAS, the participants got an exclusive first look at the 150,000 square meter plans of the project, the amenities for over 300. include world class employees. The three-building campus will include corporate offices, state-of-the-art technology and storage space, and the company’s world-renowned racing departments for all three brands.
In addition, the very first brick ceremony was held by the Global and North America Board of Directors of KTM, a significant moment in the history of Murrieta and US motorcycle racing, when KTM AG CEO Stefan Pierer was in attendance.
“It’s a very exciting and emotional day for me. Exactly 30 years ago I started very small in the USA with a total of 12 employees and today we are by far the largest European motorcycle manufacturer and employ 5,000 people. The most important success factor behind this, I can tell you, is racing. Racing is basically the driving force we’ve created in 30 years, and it brings us to this – the biggest single investment I’ve ever made – with a $ 50 million project here in the US. It’s also a new destination for everyone and it’s a really great moment. Now let’s look ahead and set ourselves new goals for the future, ”said Stefan Pierer in his welcoming speech.
John Hinz, CEO, KTM North America, Inc. added, “Our brand group has an incredibly turbulent history here in the US and North America and we are honored to carry this legacy down to the next generation. This celebration marks another incredible milestone in our history with this new campus which is an incredible tool for us to bring our service to our dealers as they are truly the lifeblood of our company. Committing to such an investment takes courage, and I would like to thank Mr. Pierer and the Board of Directors for their continued commitment to the business here in the United States and North America. Our goal is to expand the motorcycling and cycling sport and these new buildings will be an incredible asset so that we can continue to provide this service to our dealers across America. “
With global headquarters in Mattighofen, Austria, KTM is Europe’s leading manufacturer of high-performance road and off-road sports motorcycles, and has been active in the steadily growing North American market since 1967. Since acquiring brands like Husqvarna Motorcycles in 2013 and GASGAS Motorcycles in 2020, KTM has seen a significant increase in demand for two-wheelers around the world. With the incorporation of the fast-growing e-bike sector by PIERER Mobility, the company is now looking forward to a bright future in sustainable two-wheel transport.
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