The past few years have not been easy for the automotive industry for obvious reasons. But as the world finally comes back to normal, manufacturers are reporting an upward trend in sales. More and more people are getting back on their bikes and riding bikes, and people are looking to buy new motorcycles.

A look at a Kawasaki dealer

To meet the increasing demand, Hiroshi Ito, President of the Motorcycle and Motor Sector of Kawasaki Heavy Industries, has in a. announced Press release a significant investment to increase production and expand the markets in which the Japanese manufacturer is available. How much exactly? $ 265 million to increase manufacturing capacity over the next five years.

A look at the factory area associated with Kawasaki Heavy Industries
Credit: Fuel Cell Works

“The stated investment is expected to include, but is not limited to, the expansion of the existing Nebraska factory as well as the exciting news of the creation of a new manufacturing facility in Mexico,” said Hiroshi Ito. He added that the move would create thousands of jobs in the US and Mexico.

Floor plan view of a Kawasaki factory floor
Image Credit: UTV Driver

It was also mentioned that “Kawasaki also increases investment in the development of new products that will be available in the near future, particularly in the growing MULE, ATV and JetSki markets as well as innovative ones new street bikes, our new electric, hybrid, and Hydrogen power source projects and Off-road motorcycles. “

A look at a rider trying out a 2021 model of a Kawasaki ZX-10R
Photo credit: Roadracing World

At the end of last year, the company also decided to reorganize and announced it the motorcycle and powersports business would break out into its own vertical. Hiroshi Ito provided an update on the situation when he mentioned that “Kawasaki’s global powersports and general purpose motor business will become an independent company called Kawasaki Motors, Ltd” in early October 2021. “

A view of a Kawasaki Motors building in the USA
Photo credit: Roadracing World

Hiroshi Ito is the first President and CEO of Kawasaki Motors Ltd. On October 6, 2021, he will give a speech in Tokyo in which he will provide further details on the company’s plans.

Stay tuned for the latest updates!

Submitted by Vishal Venugopal

Comments are closed.